Just because you can't afford to splurge on plastic surgery like the patients on E!'s "Dr. 90210" doesn't mean you can't still get a little help from Beverly Hills plastic surgeon Dr. Robert Rey.

Even better - there are no scalpels, stitches, or blood involved. Rather, Dr. Rey has partnered with Australian lingerie designer Bruno Schiavi to create Dr. Rey's Shapewear, an innovative new collection of figure-forming shapewear sold on HSN.

"His shapewear combines plastic surgery concepts, the latest technology, exceptional fabrics, and 12 years experience designing lingerie," HSN.com says. "Dr. Rey's Shapewear is effective and comfortable - truly a pain-free and affordable alternative to plastic surgery."

And true to his Beverly Hills plastic surgeon pedigree, Dr. Rey has already recruited some celebrity fans, including Denise Richards and Carmen Electra.

"Anything that can make a woman look thinner and tighter is always a good thing," Richards told People.